This spot utilizes a more the chibi art style to target a more casual gaming audience. We already had chibi assets to work with but they were originally designed with static creatives in mind, so my first step was to work with the illustrators to deconstruct each character, creating custom poses that would be broken out into animatable layers. These assets were handed off to a team of character animators, I worked closely with the animation lead to review each character, and ensure the look and feel of all contributors were aligned with the overall project concept and Final Fantasy IP. My team and I were responsible for building out the 2.5D environments in after effects, compositing finished character animation into each shot, and animating camera movements around each of the scenes.